Competitive benefits: An outcome approach to marketing in the new economy

Goodman, S.2010-05-032010-05-032003British Academy of Management Conference Proceedings, 2003.http://hdl.handle.net/2440/58020enCopyright status unknownCompetitive benefits: An outcome approach to marketing in the new economyConference paper002009640935089Goodman, S. [0000-0002-6566-2633]