Quester, P.Uncles, M.2012-08-072012-08-072011Perspectives on Brand Management, 2011 / Uncles, M. (ed./s), pp.134-1460734610653http://hdl.handle.net/2440/72298enCo-branding: when mixing images and metaphors can deliver better resultsBook chapter002011760525296Quester, P. [0000-0001-6872-6973]