Exploring consumer fanaticism: A fresh perspective on the concept of loyalty

Chung, E.Farrelly, F.Beverland, M.Quester, P.Purchase, S.2007-05-142007-05-142005Proceedings of ANZMAC 2005: Broadening the Boundaries [online] / S. Purchase (ed.):www1-www8http://hdl.handle.net/2440/29402Initially published as a CD-ROM. Has since been made available online.enExploring consumer fanaticism: A fresh perspective on the concept of loyaltyConference paper002005195553984Quester, P. [0000-0001-6872-6973]