Tran, M.V.Kaynak, E.Harcar, T.D.2025-12-172025-12-172012Twenty First World Business Congress : global competitiveness in a time of economic uncertainty and social change : current issues and future expectations, 2012 / Kaynak, E., Harcar, T.D. (ed./s), pp.386-3929781888624113https://hdl.handle.net/1959.8/125998This paper presents a critical overview of the management of Uluru (Ayers Rock), one of the best known Aboriginal 'sacred'sites in Australia. The striking monolith and surrounding landscape attract large numbers of national and international tourists each year. Yet the rock remains spiritually and ceremonially important to the Anangu, the traditional inhabitants of the region. Part of the paper highlights its cultural significance. Part refers to tourists' desire to climb the rock and view the sunset and sunrise from the top and the controversial issue of whether climbing the rock should be permitted. This leads to the sensitive issue of sacred site ownership and management in the modern world. In today's world traditional cllstom has to co-exist with modern tourism. This co-existence does not come easily. Hence the management of Uluru is complex and requires balance between the conservation of traditional cultural symbols against visitors' aspirations and contemporary social reality.enCopyright 2012 The International Management Development AssociationAyers Rockmanagement of UluruAustraliaConference paper000316711300053