New insights for managing sport sponsorship: Applying the resource based view of the firm

Argus, K.Farrelly, F.Quester, P.Wiley, J.2007-05-142007-05-142004Proceedings of ANZMAC 2004: Marketing accountablities and responsibilities [online] / Jim Wiley and Peter Thirkell (eds.):pp. www1-www80475122143http://hdl.handle.net/2440/29374Initially published as a CD-ROM. Has since been made available online.enNew insights for managing sport sponsorship: Applying the resource based view of the firmConference paper002004145356284Quester, P. [0000-0001-6872-6973]