New media and sales promotion discourse: Implications on social strategy of credibility enhancement and persuasion

Cheung, M.2012-02-232012-02-232006Proceedings of the 56th Annual Conference of the International Communication Association, held in Dreseden, Germany, 2006http://hdl.handle.net/2440/69594enCopyright status unknownNew media and sales promotion discourse: Implications on social strategy of credibility enhancement and persuasionConference paper00300009292012021520011764935