The power of word-of-mouth communication as an information source for winery cellar door visits

Bruwer, J.Reilly, M.2010-04-122010-04-122006Australian and New Zealand Wine Industry Journal, 2006; 21(3):43-510819-2421http://hdl.handle.net/2440/57545enWord-of-mouthWOMCommunicationWineCellar doorInformation sourcesThe power of word-of-mouth communication as an information source for winery cellar door visitsJournal article002009591535428