Hammer, Peter James.Hammer,Peter James2025-12-172025-12-172007https://hdl.handle.net/11541.2/405691 ethesis (239 pages) :illlustrations.Includes bibliographical references (pages 231-239)This thesis explores the impact of clutter on advertising effectiveness in broadcast media.enBroadcast advertisingRadio advertisingTelevision advertisingExploring the impact of clutter on advertising effectiveness across broadcast media /thesis