Problems with Marketing's "Decision" Models

Ehrenberg, A.Barnard, N.Sharp, B.M.O'Cass, D.2025-12-172025-12-172000Visionary Marketing for the 21st Century: Facing the Challenge, 2000 / O'Cass, D. (ed./s)9780868579788https://hdl.handle.net/1959.8/128752enProblems with Marketing's "Decision" ModelsConference paper