Looking ahead: marketing imperatives for the wine industry

Reid, Mikevan Zanten, Rob2009-03-102009-03-102006The Australian & New Zealand Grapegrower & Winemaker, 2006; 515:70-72http://hdl.handle.net/2440/49212© 2001-2009 Universidad de La RiojaLooking ahead: marketing imperatives for the wine industryJournal article20090305150957