Aurifeille, J.Medlin, C.Gil-Lafuente, J.Aurifeille, J.Svizzero, S.Tisdell, C.2008-07-012008-07-012007Globalization and Partnerships: Features of Business Alliances and International Cooperation, 2007 / Aurifeille, J., Svizzero, S., Tisdell, C. (ed./s), pp.193-2011600216366978-1-60021-636-7http://hdl.handle.net/2440/45846enConsumer segmentation for globalising firmsBook chapter002007696100024959140001344578Medlin, C. [0000-0003-0567-2538]