Goodman, S.2011-09-232011-09-232009The Australian & New Zealand grapegrower & winemaker, 2009; 542:76-791446-8212http://hdl.handle.net/2440/66318The article discusses the idea and notion of positioning in relation to wine offerings. It states that getting noticed is important since if the marketplace notices a brand, then it has a position. It also recommends working with retailers to offer tastings of wine and with restaurants to link the wine with particular menu items.enCopyright of Australian & New Zealand Grapegrower & Winemaker is the property of Winetitles Pty Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.Journal article002011033228951Goodman, S. [0000-0002-6566-2633]