Khan, Malik Muhammad Sheheryar,2025-12-172025-12-172016https://hdl.handle.net/11541.2/1266391 ethesis (xx, 270, xxi pages) :illustrations (some colour), charts (some colour)Includes bibliographical references (pages 250-270)In this study that focuses on the longevity of large business organisations, organisational longevity is construed as a period of uninterrupted satisfactory financial market performance. The objective of this study is to examine the differences between qualitative and quantitative performance indicators of companies demonstrating longevity as opposed to those removed from the Dow Jones Industrial Average.enBusiness intelligence.Dow Jones industrial average.Performance standardsthesis