Flight, I.Wilson, C.Duszynski, A.Turnbull, D.Cole, S.Young, G.2009-11-202009-11-202005Tailoring Health Messages: Bridging the Gap Between Social and Humanistic Perspectives on Health Communication: Proceedings of the International Conference, Monte Verità , July 6-10, 2005 / Sara Rubinelli and Joachim Haes (eds.):pp.31-35http://hdl.handle.net/2440/53578enElectronic tailoring of information on the basis of perceived risk and health beliefs: A method for increasing uptake of colorectal cancer screening?Conference paper002009225737834Wilson, C. [0000-0002-1883-4690]Turnbull, D. [0000-0002-7116-7073]