Cochrane, L.Quester, P.2006-06-192006-06-192004Asia Pacific Journal of Marketing and Logistics, 2004; 3(1):68-881355-58551475-7699http://hdl.handle.net/2440/1304enProduct involvement and humour in advertising: An Australian empirical studyJournal article002004145056286Quester, P. [0000-0001-6872-6973]