Winchester, M.K.Romaniuk, J.T.2025-12-172025-12-172003International Journal of Market Research, 2003; 45(1):21-341470-7853https://hdl.handle.net/1959.8/44996enCopyright 2003 Elsevierbrand imagemulti-brandnegative imageimageEvaluative and descriptive response patterns to negative image attributesJournal article2-s2.0-0037278919