Rundle Thiele, S.R.Dawes, J.G.Sharp, B.M.2025-12-172025-12-171998Marketing Connections: Proceedings of the ANZMAC Conference, 19989781877156076https://hdl.handle.net/1959.8/42773enCopyright status unknownAn empirical investigation of the relationship between three types of loyaltyConference paper