Quester, P.Karunaratna, A.Chong, I.O'Cass, A.2010-09-032010-09-032000Proceedings of ANZMAC 2000 Visionary marketing for the 21st century: Facing the challenge, 2000: pp.1019-10240868579785http://hdl.handle.net/2440/60275An empirical study involving 288 respondents examined whether the assimilation model of acculturation is more valid than the ‘unique behaviour’ model in the case of Australian-Chinese consumers. Chinese Australian consumers exhibiting contrasting degrees of acculturation provided information regarding several aspects of consumer behaviour, including information search, product evaluation, purchase behaviour and post-purchase evaluation in the case of a particular product category, namely cars. Results suggested that both views are valid and demonstrated the need for further research in this area.enCopyright status unknownConference paper000100190362943Quester, P. [0000-0001-6872-6973]