Johnson, C.R.Plewa, C.Conduit, J.Quester, P.Newell, A.P.2016-01-062016-01-062014Corporate Social Responsibility: challenges, benefits and impact on business performance, 2014 / Newell, A.P. (ed./s), Ch.14, pp.257-26616332110619781633211063http://hdl.handle.net/2440/97648With rising pressure on firms to demonstrate social responsibility, and an increasing need to justify corporate expenditure, many firms engage corporate volunteering (CV) programs so as to acquire a market advantage with minimal costs. CV programs develop the human capital of the organisation, whilst also communicating a clear image as a socially responsible organisation to stakeholders. A conceptual framework is presented based on extant theoretical development in the literature and supported by qualitative findings, illustrating these benefits and demonstrating the influence of backstage corporate social responsibility efforts, such as CV, on consumer perceptions of frontstage performance. A preliminary quantitative analysis further supports the influence of CV on consumer perceptions, providing further support for future research examining CV as an internal and external CSR initiative.en© 2014 Corporate Social ResponsibilityCorporate volunteering; Corporate Social Responsibility Image; employees; consumersBook chapter00300213442-s2.0-84953242997170632Plewa, C. [0000-0002-4570-0065]Conduit, J. [0000-0002-9725-2663]Quester, P. [0000-0001-6872-6973]