Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/22974
Citations | ||
Scopus | Web of ScienceĀ® | Altmetric |
---|---|---|
?
|
?
|
Type: | Journal article |
Title: | Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance |
Author: | Weerawardena, Jay O'Cass, Aron Julian, Craig C. |
Citation: | Journal of Business Research, 2006; 59(1):37-45 |
Publisher: | Elsevier Science Inc |
Issue Date: | 2006 |
ISSN: | 0148-2963 |
School/Discipline: | Business School |
Statement of Responsibility: | Jay Weerawardena, Aron O'Cass and Craig Julian |
Abstract: | A manager's perception of industry structure (dynamism) has the potential to impact various organizational strategies and behaviors. This may be particularly so with regard to perceptions driving organizational learning orientations and innovation based marketing strategy. The position taken here suggests that firms operating within a competitive industry tend to pursue innovative ways of performing value-creating activities, which requires the development of learning capabilities. The results of a study of SMEs suggest that market focused learning, relative to other learning capabilities plays a key role in the relationships between industry structure, innovation and brand performance. The findings also show that market focused learning and internally focused learning influence innovation and that innovation influences a brand's performance. |
Keywords: | organizational learning; innovation; industry structure; industry dynamism; brand performance Organizational learning; Innovation; Industry structure; Industry dynamism; Brand performance |
DOI: | 10.1016/j.jbusres.2005.02.004 |
Description (link): | http://www.elsevier.com/wps/find/journaldescription.cws_home/505722/description#description |
Appears in Collections: | Business School publications |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.