Adelaide Research & Scholarship
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https://hdl.handle.net/2440/29439
| Type: | Conference paper |
| Title: | The effect of industry structure, learning and innovation on brand performance |
| Author: | Julian, Craig C. O'Cass, Aron Weerawardena, Jay |
| Part of: | ANZMAC 2003 Conference Proceedings |
| Publisher: | ANZMAC |
| Issue Date: | 2003 |
| ISBN: | 0868039837 |
| Conference Name: | Australia and New Zealand Marketing Academy Conference (2003 : Adelaide, S.A.) ANZMAC 2003 |
| School/Discipline: | Business School |
| Appears in Collections: | Business School publications |
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