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Results 11-20 of 28 (Search time: 0.005 seconds).
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Issue Date
Title
Author(s)
2016
Food advertising, children's food choices and obesity: interplay of cognitive defences and product evaluation: an experimental study
Tarabashkina, L.
;
Quester, P.
;
Crouch, R.
2016
Exploring the moderating effect of children's nutritional knowledge on the relationship between product evaluations and food choice
Tarabashkina, L.
;
Quester, P.
;
Crouch, R.
2014
The role of sponsorship fit for changing brand affect: a latent growth modeling approach
Mazodier, M.
;
Quester, P.
2015
The relative contribution of love and trust towards customer loyalty
Chen, S.
;
Quester, P.
2010
Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances
Beverland, M.
;
Farrelly, F.
;
Quester, P.
2015
The impact of corporate volunteering on CSR image: a consumer perspective
Plewa, C.
;
Conduit, J.
;
Quester, P.
;
Johnson, C.
2012
Unmasking the ambushers: conceptual framework and empirical evidence
Mazodier, M.
;
Quester, P.
;
Chandon, J.
2010
Club Med: Coping with corporate brand evolution
Quester, P.
;
Fleck, N.
2010
Examining network factors: commitment, trust, coordination and harmony
Rampersad, G.
;
Quester, P.
;
Troshani, I.
2010
Emotions and sponsorship - A key to global effectiveness? A comparative study of Australia and France
Bal, C.
;
Quester, P.
;
Plewa, C.
;
Ratten, V.
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Author
8
Plewa, C.
5
Mazodier, M.
3
Conduit, J.
3
Crouch, R.
3
Johnson, C.
2
Bal, C.
2
Chapman, K.
2
Miller, C.
2
Pappu, R.
2
Pettigrew, S.
.
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Subject
3
Australia
2
Advertising
2
innovation
2
Sponsorship
2
Sporting events
1
Adolescent
1
alcohol consumption
1
Ambush marketing
1
Ambush marketing disclosure
1
attitude envers le parrainage
.
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