Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/109678
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DC Field | Value | Language |
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dc.contributor.author | Sharma, S. | - |
dc.contributor.author | Conduit, J. | - |
dc.contributor.author | Rao Hill, S. | - |
dc.date.issued | 2017 | - |
dc.identifier.citation | Journal of Services Marketing, 2017; 31(4/5):397-411 | - |
dc.identifier.issn | 0887-6045 | - |
dc.identifier.uri | http://hdl.handle.net/2440/109678 | - |
dc.description.abstract | Purpose – This study aims to provide an understanding of how the participation of vulnerable customers in the co-creation of health-care provision influences their individual well-being outcomes. Using self-determination theory, it demonstrates that co-creation at the point of care and at an organisational or system level impacts individual hedonic and eudaimonic well-being. Design/methodology/approach – A qualitative approach is adopted to identify the various customer well-being outcomes. Two case studies of health-care organisations, comprising ten in-depth interviews and eight focus groups, as well as documents and noted observations are used for thematic analysis. Findings – The study demonstrates ways in which vulnerable customers integrate resources to co-create value outcomes. It shows how differing co-creative role of customers with mental illness lead to different customer well-being outcomes. These roles manifest not only the hedonic well-being characteristics of pleasure and happiness but also eudaimonic well-being, which provides a sense of achievement and purpose to customers. The study used self-determination theory to identify different forms of eudaimonic well-being derived from the co-creation roles of co-producer, strategic partner and community citizen. Originality/value – The co-creation and transformative service literature is extended by demonstrating that a feeling of self-efficacy and self-determination because of value co-creation foster customer well-being. This study demonstrates that co-creation at the point of care and at an organisational or system level impacts individual hedonic and eudaimonic well-being. | - |
dc.description.statementofresponsibility | Shikha Sharma, Jodie Conduit and Sally Rao Hill | - |
dc.language.iso | en | - |
dc.publisher | Emerald Group Publishing | - |
dc.rights | © Emerald Publishing Limited | - |
dc.source.uri | http://dx.doi.org/10.1108/jsm-06-2016-0236 | - |
dc.subject | Healthcare; Co-creation; Mental health; Well-being; Vulnerable; Eudaimonic | - |
dc.title | Hedonic and eudaimonic well-being outcomes from co-creation roles: a study of vulnerable customers | - |
dc.type | Journal article | - |
dc.identifier.doi | 10.1108/JSM-06-2016-0236 | - |
pubs.publication-status | Published | - |
dc.identifier.orcid | Conduit, J. [0000-0002-9725-2663] | - |
dc.identifier.orcid | Rao Hill, S. [0000-0002-0118-2841] | - |
Appears in Collections: | Aurora harvest 3 Business School publications |
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hdl_109678.pdf | Accepted version | 550.21 kB | Adobe PDF | View/Open |
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