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dc.contributor.authorSharma, S.en
dc.contributor.authorConduit, J.en
dc.contributor.authorRao Hill, S.en
dc.identifier.citationJournal of Services Marketing, 2017; 31(4/5):397-411en
dc.description.abstractPurpose – This study aims to provide an understanding of how the participation of vulnerable customers in the co-creation of health-care provision influences their individual well-being outcomes. Using self-determination theory, it demonstrates that co-creation at the point of care and at an organisational or system level impacts individual hedonic and eudaimonic well-being. Design/methodology/approach – A qualitative approach is adopted to identify the various customer well-being outcomes. Two case studies of health-care organisations, comprising ten in-depth interviews and eight focus groups, as well as documents and noted observations are used for thematic analysis. Findings – The study demonstrates ways in which vulnerable customers integrate resources to co-create value outcomes. It shows how differing co-creative role of customers with mental illness lead to different customer well-being outcomes. These roles manifest not only the hedonic well-being characteristics of pleasure and happiness but also eudaimonic well-being, which provides a sense of achievement and purpose to customers. The study used self-determination theory to identify different forms of eudaimonic well-being derived from the co-creation roles of co-producer, strategic partner and community citizen. Originality/value – The co-creation and transformative service literature is extended by demonstrating that a feeling of self-efficacy and self-determination because of value co-creation foster customer well-being. This study demonstrates that co-creation at the point of care and at an organisational or system level impacts individual hedonic and eudaimonic well-being.en
dc.description.statementofresponsibilityShikha Sharma, Jodie Conduit and Sally Rao Hillen
dc.publisherEmerald Group Publishingen
dc.rights© Emerald Publishing Limiteden
dc.subjectHealthcare; Co-creation; Mental health; Well-being; Vulnerable; Eudaimonicen
dc.titleHedonic and eudaimonic well-being outcomes from co-creation roles: a study of vulnerable customersen
dc.typeJournal articleen
pubs.library.collectionBusiness School publicationsen
dc.identifier.orcidConduit, J. [0000-0002-9725-2663]en
Appears in Collections:Business School publications

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