Adelaide Research & Scholarship
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https://hdl.handle.net/2440/1183
| Type: | Journal article |
| Title: | Hierarchical log linear analysis: An application to sponsorship |
| Author: | Quester, P. Rungie, C. |
| Citation: | Cyber-Journal of Sport Marketing, 1998; 2(3) |
| Issue Date: | 1998 |
| ISSN: | 1327-6816 |
| Published version: | http://pandora.nla.gov.au/nph-wb/19980901130000/http://www.cad.gu.edu.au/cjsm/quester23.htm |
| Appears in Collections: | Aurora harvest 2 Business School publications |
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