Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/128234
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dc.contributor.authorConduit, J.en
dc.contributor.authorAyi Wong, D.en
dc.contributor.authorPlewa, C.en
dc.date.issued2018en
dc.identifier.citationAbstracts of the 47th European Marketing Academy Conference (EMAC 2018), 2018en
dc.identifier.urihttp://hdl.handle.net/2440/128234-
dc.description.statementofresponsibilityJodie Conduit, Diana Ayi Wong, Carolin Plewaen
dc.language.isoenen
dc.publisherEMACen
dc.rightsCopyright status unknownen
dc.source.urihttp://www.emac-2018.org/r/default.asp?iId=IDHGen
dc.titleInitiating actor engagement with novel productsen
dc.typeConference itemen
dc.identifier.rmid0030117063en
dc.contributor.conference47th European Marketing Academy Conference (EMAC) (29 May 2018 - 01 Jun 2018 : Glasgow, United Kingdom)en
dc.identifier.pubid460071-
pubs.library.collectionBusiness School publicationsen
pubs.library.teamDS03en
pubs.verification-statusVerifieden
pubs.publication-statusPublisheden
dc.identifier.orcidConduit, J. [0000-0002-9725-2663]en
dc.identifier.orcidPlewa, C. [0000-0002-4570-0065]en
Appears in Collections:Business School publications

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