1. Adelaide Research & Scholarship

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Results 31-40 of 190 (Search time: 0.004 seconds).
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PreviewIssue DateTitleAuthor(s)
2003Evaluer I'efficacité du sponsoring: le cas du festival international des arts d' AdelaideQuester, P.; Filser, M.; Research Conference in Marketing (8th : 2003 : Dijon, France)
2005Influence of country of origin effects on services: A study of airlinesHoenen, A.; Karunaratna, A.; Quester, P.; Soutar, G.; Sweeney, J.; Australia and New Zealand Marketing Academy Conference (2005 : Fremantle, W.A.)
2001Sponsors' impact on attitudes and purchase intentions: A longitudinal study of the 2000 Olympic GamesQuester, P.; Lardinoit, T.; Chetty, S.; Collins, B.; Australia and New Zealand Marketing Academy Conference (2001 : Auckland, N.Z.)
2003Risque perçu et servicescape: L'importance de la gestion l'environnment physique pour le marketing des serivcesMcOmish, M.; Quester, P.; Lehu, J.; Atelier de Recherche OSES - SIM (2nd : 2003 : Paris, France)
2002Brand equity through sponsorship signalling: The importance of leverageThompson, B.; Quester, P.; Shaw, R.; Adam, S.; McDonald, H.; Australian and New Zealand Marketing Academy Conference (2002 : Melbourne, Vic.)
2002The role of customer value in the market orientation practice: A qualitative investigation from a Dyad perspectiveChen, S.; Quester, P.; Jou, J.; Services Marketing and Management Conference (1st : 2002 : Chiayi, Taiwan)
2005Distributors' business characteristics, buyer/seller relationship and market orientation: An empirical study of the Australian wine export industryBeaujanot, A.; Lockshin, L.; Quester, P.
2001Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertisingBurton, R.; Farrelly, F.; Quester, P.
1996SCOSAQuester, P.; Hermant, J.
1999Clusterwise regression: concept and applicationAurifeille, J.M.; Quester, P.

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