Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/13074
Citations | ||
Scopus | Web of ScienceĀ® | Altmetric |
---|---|---|
?
|
?
|
Type: | Journal article |
Title: | Segmentation of the Australian wine market using a wine-related lifestyle approach |
Author: | Bruwer, J. Li, C. Reid, M. |
Citation: | Journal of Wine Research, 2002; 13(3):217-242 |
Publisher: | Carfax Publishing Limited |
Issue Date: | 2002 |
ISSN: | 0957-1264 1469-9672 |
Statement of Responsibility: | Johan Bruwer, Elton Li & Mike Reid |
Abstract: | As wine increasingly becomes a lifestyle beverage and more acceptable and desired by a wider spectrum of consumers, there is a greater need to understand wine consumer values, consumption patterns and profiles. This research recognises that lifestyle is inextricably linked to values and the processes by which people seek to achieve their values through various modes of expression, including the consumption of wine. For this purpose, this study developed a new wine-related lifestyle (WRL) measurement instrument for segmenting the Australian domestic wine market. Although the study was exploratory in nature, there is clear evidence that five wine-related consumer lifestyle segments exist in the Australian domestic wine market. These segments are: purposeful inconspicuous premium wine drinkers, ritual oriented conspicuous wine enthusiasts, enjoyment seeking social wine drinkers, fashion/image oriented wine drinkers, and basic wine drinkers. |
DOI: | 10.1080/0957126022000046510 |
Published version: | http://dx.doi.org/10.1080/0957126022000046510 |
Appears in Collections: | Aurora harvest 2 Wine Science publications |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.