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Type: Conference paper
Title: Country and channel selection for distributing Australian mobile content in emerging and developed overseas markets: An exploratory study
Author: Rao Hill, S.
Troshani, I.
Citation: Proceedings of ABBSA 2006, 2006 / Ho, D.C. (ed./s), pp.CDROM1-CDROM18
Part of: Proceedings of Australasian Business and Behavioural Sciences Association (ABBSA) Conference
Publisher: University of Adelaide
Publisher Place: CDROM
Issue Date: 2006
Conference Name: Australasian Business and Behavioural Sciences Association (ABBSA) (29 Sep 2006 : Adelaide, Australia)
RMID: 0020063008
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Appears in Collections:Business School publications

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