Adelaide Research & Scholarship
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https://hdl.handle.net/2440/45846
| Type: | Book chapter |
| Title: | Consumer segmentation for globalising firms |
| Author: | Aurifeille, J. Medlin, C. Gil-Lafuente, J. |
| Citation: | Globalization and Partnerships: Features of Business Alliances and International Cooperation, 2007 / Aurifeille, J., Svizzero, S., Tisdell, C. (ed./s), pp.193-201 |
| Publisher: | Nova Science Publishers |
| Publisher Place: | New York, USA |
| Issue Date: | 2007 |
| ISBN: | 1600216366 978-1-60021-636-7 |
| Editor: | Aurifeille, J. Svizzero, S. Tisdell, C. |
| Statement of Responsibility: | Jacques-Marie Aurifeille, Christopher John Medlin and Jaime Gil-Lafuente |
| Description (link): | https://www.novapublishers.com/catalog/product_info.php?products_id=5601 |
| Appears in Collections: | Aurora harvest 6 Business School publications |
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