Adelaide Research & Scholarship
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https://hdl.handle.net/2440/53744
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| Type: | Journal article |
| Title: | Do advertisements in clinical software influence prescribing? |
| Author: | Mansfield, P. |
| Citation: | Medical Journal of Australia, 2008; 188(1):13-14 |
| Publisher: | Australasian Med Publ Co Ltd |
| Issue Date: | 2008 |
| ISSN: | 0025-729X 1326-5377 |
| Statement of Responsibility: | Peter R. Mansfield |
| Abstract: | Pharmaceutical companies must believe there are benefits from advertising, but just what these benefits are, and how they are measured, is not clear. |
| Keywords: | Humans Advertising Drug Industry Software Physicians, Family Australia Drug Prescriptions Surveys and Questionnaires Practice Patterns, Physicians' |
| DOI: | 10.5694/j.1326-5377.2008.tb01496.x |
| Published version: | http://www.mja.com.au/public/issues/188_01_070108/man11083_fm.html |
| Appears in Collections: | Aurora harvest 5 General Practice publications |
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