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Please use this identifier to cite or link to this item: https://hdl.handle.net/2440/54570
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dc.contributor.authorHabel, C.en
dc.date.issued2008en
dc.identifier.citationMarketing: Shifting the focus from mainstream to offbeat / Daniela Spanjaard, Sara Denize and Neeru Sharma (eds.):www1-www6en
dc.identifier.isbn1863081445en
dc.identifier.urihttp://hdl.handle.net/2440/54570-
dc.description.abstractThe themes of experiential learning and generic graduate attributes are currently topical amongst university educators. Graduate attributes run the risk of being considered as an amorphous wish list that educators have difficulty practically contributing to, while it is tempting to leave experiential learning to the end of a program. This paper demonstrates how it is possible to deliver both without leaving the classroom through the use of a web based survey tool and a hierarchical framework of graduate attributes.en
dc.description.statementofresponsibilityCullen Habelen
dc.language.isoenen
dc.publisherUWSen
dc.source.urihttp://www.anzmac2008.org/_Proceedings/papers.htmlen
dc.titleFostering graduate attributes and experiential learning through web based primary researchen
dc.typeConference paperen
dc.contributor.conferenceAustralian & New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W.)en
dc.publisher.placeAustraliaen
pubs.publication-statusPublisheden
Appears in Collections:Aurora harvest 5
Business School publications

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