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Type: Conference paper
Title: Consumer preferences of wine in Italy applying best-worst scaling
Author: Casini, L.
Corsi, A.
Lockshin, L.
Cohen, E.
Goodman, S.
Citation: Proceedings of 4th International Conference of the Academy of Wine Business Research : pp.1-15
Publisher: AWBR
Publisher Place: Italy
Issue Date: 2008
Conference Name: International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
Statement of
L. Casini, A. Corsi, L. Lockshin, E. Cohen & S. Goodman
Keywords: Product attributes; Wines; Consumer behaviour; Italy
RMID: 0020084978
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Appears in Collections:Business School publications

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