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Type: Conference paper
Title: Quand félicité rime avec efficacité: étude de l'influence de la valence émotionnelle sur la mémorisation des sponsors
Other Titles: Quand felicite rime avec efficacite: etude de l'influence de la valence emotionnelle sur la memorisation des sponsors
Author: Bal, C.
Quester, P.
Plewa, C.
Steyer, A.
Citation: Proceedings of AFM Conference 2009, 14-15 mai, London: pp. 1-15
Publisher: Chambre de Commerce, France
Publisher Place: ESCP Europe
Issue Date: 2009
Conference Name: AFM Conference (2009 : London, United Kingdom)
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Appears in Collections:Aurora harvest 5
Business School publications

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