Adelaide Research & Scholarship
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https://hdl.handle.net/2440/58969
| Type: | Conference paper |
| Title: | Quand félicité rime avec efficacité: étude de l'influence de la valence émotionnelle sur la mémorisation des sponsors |
| Other Titles: | Quand felicite rime avec efficacite: etude de l'influence de la valence emotionnelle sur la memorisation des sponsors |
| Author: | Bal, C. Quester, P. Plewa, C. Steyer, A. |
| Citation: | Proceedings of AFM Conference 2009, 14-15 mai, London: pp. 1-15 |
| Publisher: | Chambre de Commerce, France |
| Publisher Place: | ESCP Europe |
| Issue Date: | 2009 |
| Conference Name: | AFM Conference (2009 : London, United Kingdom) |
| Description (link): | http://www.escpeurope.eu/fileadmin/user_uploads/faculty_and_research/conferences/ProgrammeAFM2009au30_04_09.pdf |
| Appears in Collections: | Aurora harvest 5 Business School publications |
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