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Please use this identifier to cite or link to this item: https://hdl.handle.net/2440/72298
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dc.contributor.authorQuester, P.-
dc.contributor.editorUncles, M.-
dc.date.issued2011-
dc.identifier.citationPerspectives on Brand Management, 2011 / Uncles, M. (ed./s), pp.134-146-
dc.identifier.isbn0734610653-
dc.identifier.urihttp://hdl.handle.net/2440/72298-
dc.description.statementofresponsibilityPascale Quester-
dc.description.urihttp://trove.nla.gov.au/work/71498287-
dc.language.isoen-
dc.publisherTilde University Press-
dc.titleCo-branding: when mixing images and metaphors can deliver better results-
dc.typeBook chapter-
dc.publisher.placeAustralia-
pubs.publication-statusPublished-
dc.identifier.orcidQuester, P. [0000-0001-6872-6973]-
Appears in Collections:Aurora harvest
Business School publications

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