Adelaide Research & Scholarship
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https://hdl.handle.net/2440/91563
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| Type: | Journal article |
| Title: | Persuasive mechanisms of nostalgic brand packages |
| Author: | Orth, U. Gal, S. |
| Citation: | Applied Cognitive Psychology, 2014; 28(2):161-173 |
| Publisher: | Wiley |
| Issue Date: | 2014 |
| ISSN: | 0888-4080 1099-0720 |
| Statement of Responsibility: | Ulrich R. Orth and Steffi Gal |
| Abstract: | Abstract not available |
| Rights: | Copyright © 2013 John Wiley & Sons, Ltd. |
| DOI: | 10.1002/acp.2973 |
| Published version: | http://dx.doi.org/10.1002/acp.2973 |
| Appears in Collections: | Aurora harvest 2 Business School publications |
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