Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/108324
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Type: Conference paper
Title: Effectiveness of persona with personality traits on conceptual design
Author: Anvari, F.
Richards, D.
Hitchens, M.
Babar, M.
Citation: Proceedings of the 2015 IEEE/ACM 37th IEEE International Conference on Software Engineering, 2015 / vol.2, pp.263-272
Publisher: IEEE
Issue Date: 2015
ISBN: 9781479919345
ISSN: 0270-5257
Conference Name: 2015 IEEE/ACM 37th IEEE International Conference on Software Engineering (ICSE 2015) (16 May 2015 - 24 May 2015 : Florence, ITALY)
Statement of
Responsibility: 
Farshid Anvari, Deborah Richards, Michael Hitchens, Muhammad Ali Babar
Abstract: Conceptual design is an important skill in Software Engineering. Teaching conceptual design that can deliver a useful product is challenging, particularly when access to real users is limited. This study explores the effects of the use of Holistic Personas (i.e. a persona enriched with personality traits) on students' performance in creating conceptual designs. Our results indicate that the students were able to identify the personality traits of personas and their ratings of the personalities match closely with the intended personalities. A majority of the participants stated that their designs were tailored to meet the needs of the given personas' personality traits. Results suggest that the Holistic Personas can help students to take into account personality traits in the conceptual design process. Further studies are warranted to assess the value of incorporating Holistic Personas in conceptual design training for imparting skills of producing in-depth design by taking personalities into account.
Keywords: User-centered design, persona, personality, conceptual design, software engineering education
Rights: © 2015 IEEE
RMID: 0030041765
DOI: 10.1109/ICSE.2015.155
Appears in Collections:Computer Science publications

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