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Type: Journal article
Title: The impact of firm and environmental characteristics on International Joint Venture (IJV) marketing performance in Thailand
Author: Julian, Craig C.
O'Cass, Aron
Citation: Thunderbird International Business Review. 46:359-380
Publisher: John Wiley & Sons, Inc.
Issue Date: 2004
ISSN: 1096-4762
Appears in Collections:Business School publications

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