Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/1307
Type: | Journal article |
Title: | The impact of firm and environmental characteristics on International Joint Venture (IJV) marketing performance in Thailand |
Author: | Julian, Craig C. O'Cass, Aron |
Citation: | Thunderbird International Business Review. 46:359-380 |
Publisher: | John Wiley & Sons, Inc. |
Issue Date: | 2004 |
ISSN: | 1096-4762 |
Appears in Collections: | Business School publications |
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