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Type: Conference paper
Title: Consumer Response to the Country-of-Origin Labeling Program in the Context of Heterogeneous Preferences
Author: Loureiro, M.
Umberger, W.
Citation: 2003 American Agricultural Economics Association Annual meeting [electronic resource]: 31p.
Publisher: American Agricultural Economics Association
Publisher Place: USA
Issue Date: 2003
Conference Name: American Agricultural Economics Association Annual Meeting (2003 : Montreal, Canada)
Abstract: Consumer willingness to pay for a mandatory country-of-origin labeling program is assessed. A consumer survey was conducted during 2002 in several grocery stores in Boulder, Denver, and Fort Collins, Colorado. Econometric results indicate that surveyed consumers are willing to pay an average of $184 per household annually for a mandatory country-of-origin labeling program. Respondents were also willing to pay an average of $1.53 and $0.70 per pound more for steak and hamburger labeled as "U.S. Certified Steak" and "U.S. Certified Hamburger," which is equivalent to a 38% and 58%, respectively, over the initial given price.
Keywords: Country-of-origin labeling
Consumer preferences
Dichotomous choice
Description: Copyright 2003 by Maria L. Loureiro and Wendy J. Umberger
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Appears in Collections:Agriculture, Food and Wine publications
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