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https://hdl.handle.net/2440/78834
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Type: | Journal article |
Title: | Strategic re-structuring by born-globals using outward and inward-oriented activity |
Author: | Freeman, S. Deligonul, S. Cavusgil, T. |
Citation: | International Marketing Review, 2013; 30(2):156-182 |
Publisher: | Emerald Group Publishing Limited |
Issue Date: | 2013 |
ISSN: | 0265-1335 1758-6763 |
Editor: | Kuivalainen, O. |
Statement of Responsibility: | Susan Freeman, Seyda Deligonul, Tamer Cavusgil |
Abstract: | PURPOSE – Current conceptualizations of born-globals lack a full theoretical explanation of strategic re-structuring through the use of outward and inward-oriented activity and the processes of de-internationalization and re-internationalization. Strategy and internationalization processes are created by entrepreneurial behaviour. If one wants to understand various international behaviours and strategic changes in firms one needs to focus on entrepreneurs – individual managers. The purpose of this paper is to unify the theoretical framework on born-globals by addressing two questions. How do managers move through the de-internationalization (exit) to re-internationalization (re-entry) process? How do they choose their patterns of internationalization? DESIGN/METHODOLOGY/APPROACH – To address these research gaps, this study draws on 26 in-depth interviews with senior managers across nine Australian born-globals. FINDINGS – Moving between outward and inward-oriented activity as they de-internationalize and re-internationalize is used as proactive strategic re-structuring by born-global managers for survival during periods of global economic decline or changing competitive conditions. ORIGINALITY/VALUE – This study provides new theoretical insights where the entrepreneur is central to the internationalization process and provides practical implications for those involved in international business and marketing. |
Keywords: | Born-global internationalization patterns De-internationalization Entrepreneurs Entry exit and re-entry Inward and outward-oriented activity Management strategy Organizational restructuring Re-internationalization Strategic re-structuring |
Rights: | © Emerald Group Publishing Limited |
DOI: | 10.1108/02651331311314574 |
Published version: | http://dx.doi.org/10.1108/02651331311314574 |
Appears in Collections: | Aurora harvest Business School publications |
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