Adelaide Research & Scholarship
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https://hdl.handle.net/2440/95456
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| Type: | Journal article |
| Title: | Collaborative theorising about markets and marketing and service-dominant logic |
| Author: | Brodie, R.J. Storbacka, K. |
| Citation: | Marketing Theory: an international review, 2014; 14(3):231-237 |
| Publisher: | Sage |
| Issue Date: | 2014 |
| ISSN: | 1470-5931 1741-301X |
| Statement of Responsibility: | Roderick J. Brodie and Kaj Storbacka |
| Rights: | © The Author(s) 2014 |
| DOI: | 10.1177/1470593114534338 |
| Published version: | http://dx.doi.org/10.1177/1470593114534338 |
| Appears in Collections: | Aurora harvest 3 Business School publications |
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