Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/97283
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Type: Journal article
Title: Perspectives on consumer perceptions of local foods: a view from Indonesia
Author: Arsil, P.
Li, E.
Bruwer, J.
Citation: Journal of International Food and Agribusiness Marketing, 2014; 26(2):107-124
Publisher: Taylor & Francis
Issue Date: 2014
ISSN: 0897-4438
1528-6983
Statement of
Responsibility: 
Poppy Arsil, Elton Li, Johan Bruwer
Abstract: In many countries around the world, support for local agriculture has been a burgeoning issue involving the development of the local foods movement as an alternative marketing. This study investigated ethnic and geographic differences with respect to the consumers' perceptions of local foods in Indonesia. Semistructured interviews were conducted to examine consumers' views of local foods. “Location,” “quality,” and “price” were found to be the most salient characteristics of local foods. The idea of village was associated with the meaning of “local.” Although the respondents' levels of awareness of local foods were high, further education and dissemination of the national policy on local foods was urgently needed.
Keywords: consumers’ perceptions; Indonesia; local foods; alternative marketing
Rights: © Taylor & Francis Group, LLC
RMID: 0030021951
DOI: 10.1080/08974438.2012.755725
Appears in Collections:Agriculture, Food and Wine publications

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