Using best-worst scaling surveys to assess customer wine purchasing decisions in small wineries

Date

2006

Authors

Zucca, G.
Cohen, E.
Goodman, S.
Lockshin, L.

Editors

Leonardo Casini,

Advisors

Journal Title

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Type:

Conference paper

Citation

Wine in the World, Conference II - Markets, Tourism and Globalisation, Florence, Italy. 8-10 June 2006

Statement of Responsibility

Conference Name

Wine in the World Conference (2nd : 2006 : Florence, Italy)

Abstract

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Published Version

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Persistent link to this record

http://hdl.handle.net/2440/35332