Managing customer service from a value-based perspective of market orientation
Date
2008
Authors
Chen, S.
Quester, P.
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
Korean Academy of Marketing Science (KAMS), Global Marketing Conference, Shanghai, China 2008.
Statement of Responsibility
Shu-Ching Chen and Pascale G. Quester
Conference Name
Global Marketing Conference (2008 : Shanghai, China)