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An investigation of multi-product loyalty in financial services

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dc.contributor.authorMundt, K.
dc.contributor.authorSharp, B.M.
dc.contributor.authorDawes, J.G.
dc.contributor.conference(1 Dec 2003 : Adelaide)
dc.date.issued2003
dc.identifier.citationCelebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 2003
dc.identifier.isbn9780868039831
dc.identifier.urihttps://hdl.handle.net/1959.8/43899
dc.language.isoen
dc.publisherUniversity of South Australia
dc.publisher.placeAdelaide
dc.rightsCopyright University of South Australia 2003
dc.subjectMarketing
dc.subjectSEO2:720401
dc.titleAn investigation of multi-product loyalty in financial services
dc.typeConference paper
pubs.publication-statusPublished
ror.mmsid9915913595201831

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