An integrated model of buyer-seller relationship performance in agribusiness: The partial least squares approach

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dc.contributor.authorGyau, Amosen
dc.contributor.authorSpiller, Achimen
dc.contributor.schoolSchool of Agriculture, Food and Wineen
dc.date.issued2009en
dc.description.abstractIn this paper, we provide an integrated model for the business relationship performance between Ghanaian exporters and European importers of fresh fruit and vegetables. Twelve hypotheses, which explore the relationships between various dimensions of inter-firm relationship performance and its antecedents are formulated and tested based on 101 interviews with fresh fruit and vegetable exporters in Ghana. Using the Partial Least Squares statistical technique, ten out of the twelve hypotheses formulated were supported. The results of the study confirm most of the findings from previous studies on the subject, while new insights on the relationship between the variables used in the study are also revealed. We conclude that an integrated model, which combines both the financial and the non-financial relationship performance dimensions can provide a more realistic understanding of the relationship between the exporters and the importers than partial models which may conceal the effects of the relationships between the former and the latter.en
dc.description.statementofresponsibilityAmos Gyau and Achim Spilleren
dc.identifier.citationJournal on Chain and Network Science, 2009; 9(1):25-41en
dc.identifier.doi10.3920/JCNS2009.x145en
dc.identifier.issn1569-1829en
dc.identifier.urihttp://hdl.handle.net/2440/51460
dc.language.isoenen
dc.publisherWageningen Academic Publishersen
dc.subjectpartial least squares ; relationship performance ; fresh fruit and vegetable ; Ghana ; Europeen
dc.titleAn integrated model of buyer-seller relationship performance in agribusiness: The partial least squares approachen
dc.typeJournal articleen

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