A new old way to foster creativity: nudge how we conceptualise and recognise it
Date
2023
Authors
Seah, Y.Z.
Cropley, D.H.
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Reisman, F.
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Book chapter
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Source details - Title: Unpacking Creativity: Culture, Innovation, and Motivation in Global Contexts, 2023 / Reisman, F. (ed./s), pp.322-341
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Abstract
Creativity is recognised through subjective social judgements which are determined by our implicit theories and evaluation criteria. Nudges can be applied to shape, suppress, and activate our various implicit theories and evaluation criteria. We can be primed to seek out creativity, countering our (e.g., teachers, managers, decision-makers) natural bias against novelty. Well-placed reminders can invoke our professed desire for creativity, closing any intention-action gap. While it is a relatively new concept, nudges are at the core of many existing creativity interventions. We argue that a conscious effort to design and test nudge-type creativity interventions will lead to the development of potentially more effective interventions.
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Copyright 2023 by Knowledge, Innovation & Enterprise Conference, and the individual authors.