The inhibiting effect of brand salience on brand name recall
Date
2001
Authors
Sharp, B.M.
Vieceli, J.
Editors
Chetty, S.
Collins, B.
Collins, B.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
Bridging Marketing Theory and Practice, 2001 / Chetty, S., Collins, B. (ed./s)
Statement of Responsibility
Conference Name
ANZMAC Conference (1 Dec 2001 : New Zealand)