Hospitality consumers' information search behavior: reinforcement and displacement of traditional media
Date
2017
Authors
Ramkissoon, H.
Editors
Gursoy, D.
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Book chapter
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Source details - Title: The Routledge Handbook of Hospitality Marketing, 2017 / Gursoy, D. (ed./s), Ch.23, pp.284-293
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Abstract
Researchers and hospitality providers show a growing interest in understanding how consumers look for various products and services provided by the hospitality industry. With consumers using different media technologies, hospitality providers are now accelerating the flow of information across different channels of communication. This chapter seeks to explore significant gaps in research on the role of online media referred to as the “new media” on hospitality consumers’ information search behavior. This chapter contributes to the theoretical advancement of knowledge by examining the significance of current trends in hospitality consumers’ information search behavior through the lens of convergence culture.
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Copyright 2018 selection and editorial matter, Dogan Gursoy; individual chapters, the contributors.