WOM brand detractors misunderstood
| dc.contributor.author | Romaniuk, J. | |
| dc.date.issued | 2008 | |
| dc.identifier.citation | B&T magazine, 2008; July:16- | |
| dc.identifier.issn | 1325-9210 | |
| dc.identifier.uri | https://hdl.handle.net/11541.2/112665 | |
| dc.language.iso | en | |
| dc.publisher | Reed Business Information | |
| dc.rights | Copyright status unknown | |
| dc.subject | word of mouth | |
| dc.title | WOM brand detractors misunderstood | |
| dc.type | Journal article | |
| pubs.publication-status | Published | |
| ror.mmsid | 9915911145501831 |