Landscape's relationships with wine consumer behaviour constructs from an Italian wine tourism perspective
Date
2021
Authors
Capitello, R.
Begalli, D.
Bruwer, J.
De Salvo, M.
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Conference paper
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Proceedings of the 12th International Conference of the Academy of Wine Business Research, 2021, pp.110-112
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12th International Conference of the Academy of Wine Business Research (6 Jul 2021 - 8 Jul 2021 : Virtual, France)
Abstract
In rural tourism studies, landscape has received much attention from researchers (i.e. Stoffelen and Vanneste, 2015; Terkenli, 2004). The complex relationships between landscape and tourism have however, not been subjected to the same amount of investigation. Not surprisingly, Stoffelen and Vanneste (2015, p.545) assert that the multi-disciplinary nature of tourism and landscape “provides specific challenges to analyse this complexity.” In many wine tourism studies, landscape is perceived as one of the most relevant attributes of winescape perceptions among wine tourists (i.e. Bruwer and Gross, 2017; Bruwer and Lesschaeve, 2012). Although previous studies have defined and assessed landscape as a uni-dimensional concept, no previous study has evaluated the importance wine tourists give to the main representative elements/attributes of the landscape of a wine region as a wine production area and tourism destination. Moreover, no previous study has examined the effects wine consumer behaviour constructs such as involvement, knowledge, information processing and, opinion leadership have on how the landscape of the region is perceived.
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Copyright 2021 The author(s).